Blog | CONNECT. CONVERT. CAPTIVATE.

Kaima Mwiti

5 Steps to Navigating The Current Business Environment: A Strategic Guide for Small and Medium-sized Businesses

In the dynamic realm of business, market trends act as the compass guiding the strategic decisions of SMBs. Grasping the fundamental concept

Kaima Mwiti

A Taste of Success: How Java Restaurant Won Hearts and Wallets Alike

Why has Java & later on ArtCaffe been wildly successful? Is it the product? Maybe. The marketing? Perhaps. I have a theory. Java launched...

1,187 views0 comments

Kaima Mwiti

Huh??

Interesting brand/marketing stories over the last month or so. The stories? In case you missed it, last month, Bud Light, owned by AB...

Kaima Mwiti

The Power of Proof: Why Evidence-Based Marketing Is Essential for Business Success

Evidence-based marketing refers to the practice of using research and data to inform marketing decisions and strategies. This approach...

Kaima Mwiti

The 3 Principles of Marketing.

Thanks to the marketing blitzkrieg by Google and Facebook, marketing has been reduced to tactics. Specifically, online. ROI. CTR. CPM....

Kaima Mwiti

6 Ways To Understand and Apply Data

Why Data is Important For Your Business Data is something many small business owners are intimidated by or think is immaterial for their...

Nairobi, Kenya.